How to network in Brussels
While it may be small compared to other capital cities, Brussels certainly punches above its weight regarding politics and power. With so many influential organizations and international institutions based in the city, it is no surprise that networking is crucial in Brussels as many people attempt to push their agenda and advance their careers. Knowing how to network is, therefore, vital, as is understanding the etiquette around it. Let's look at the networking etiquette in Brussels to give you an idea of how it works.
As so many events, talks, conferences, forums, discussions, and debates are organized in Brussels every single week, there are many opportunities for newcomers to network and meet people in the field they're interested in. While it is common and almost expected for people in Brussels to network and lobby, there are still some informal rules and guidelines to follow regarding etiquette.
Greeting people in Brussels
What with all the different languages, cultures, and customs of people living in Brussels, it can be quite complicated just knowing how to greet someone. For instance, do you greet someone with one kiss on the cheek, two or three, and which side do you start from? In general, it is best to greet someone with a handshake if you are meeting them for the first time, and over time, this may evolve into a kiss on the cheek with women if you think it's appropriate and that you know each other well enough. In Belgium, you usually touch cheeks just once to the left. Brussels is what it is. However, this may turn into two or even three kisses on the cheek in international circles, and Italians usually start from the other side (to the right).
When it comes to language, it is best to greet people in either French or English, and you can often determine which one to use by the language that the event is in. In Brussels, people very readily hand out business cards, and it is a good idea to have your details down in at least English and French and possibly Dutch, depending on what field you're working in.
Professional meetings in Brussels
In Brussels, you should always look to be on time or early if possible, as this shows you respect the person you're meeting and indicates that you're a responsible individual. It is best to wear smart clothes in most situations, as appearances are essential in Belgium. You should always be well prepared for your meeting, and if you have called for it, you should communicate the purpose of the meeting. At first, Belgians generally prefer to get to know you before getting to business, so you may have to build up trust and camaraderie before delving into the matter. In the European Quarter, things may move quicker, although it depends upon who you are meeting and in which context. Refrain from scheduling important meetings in August as the city quietens down, and everything moves at a much slower pace as the European Parliament is closed for recess.
Networking schedule in Brussels
As aforementioned, Brussels has a multitude of events that take place each week, and you'll tire yourself out within weeks if you try and go to absolutely everyone that is relevant to your field. Consequently, planning is vital if you hope to make the most of your time in the city. At the end of each week, look at what events are planned for the following week, see who is attending, and then arrange to attend the most relevant ones. This will help save you lots of time and ensure you meet the right people at suitable events.
Cooperating and sharing information in Brussels
When networking in Brussels, you won't be very popular if you only take information and contacts and never give anything back to the people who have helped you out in the past. You want to be seen as helpful, friendly, and knowledgeable, which will help you increase your contacts and influence your field of expertise. As such, you should be cooperative and willing to share information about what is happening, which will only help advance your career in Brussels.
