MARKETING MANAGER

Posted 2 days ago
6 Visits
Description

Job Title: Marketing Manager

Responsibilities:

Strategy Development: Create and implement effective marketing strategies to achieve business goals.

Campaign Management: Plan, execute, and oversee marketing campaigns across various channels (digital, social media, print, etc.).

Market Research: Conduct market research to identify trends, customer needs, and competitive landscape.

Brand Management: Manage and enhance the company's brand image and reputation.

Budget Management: Develop and manage the marketing budget, ensuring cost-effective campaigns.

Content Creation: Oversee the creation of engaging content for marketing materials, including blogs, social media posts, and advertisements.

Team Leadership: Lead and mentor the marketing team, fostering a collaborative and creative work environment.

Performance Analysis: Use analytics tools to measure the effectiveness of marketing efforts and make data-driven decisions.

Partnerships: Build and maintain relationships with external partners, agencies, and vendors.

Customer Engagement: Develop and implement strategies to increase customer engagement and loyalty.

Requirements:

Experience: Proven experience as a Marketing Manager or in a similar role.

Skills: Strong leadership, communication, and project management skills. Proficiency in digital marketing tools and platforms.

Knowledge: In-depth understanding of market research, data analysis, and budgeting.

Education: A Bachelor's degree in marketing, business administration, or a related field; a Master's degree is a plus.

Creativity: Ability to think creatively and innovatively to develop unique marketing strategies.

Job offer details
Experience
Senior
Contract types
Fixed-term contract
Working time
Full time
Salary range
XAF 250000
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