Marketing and Strategy Expert

Oucema Benhamada holds a master's degree in digital economy from the High School of Digital Economy in Manouba, Tunisia, where he graduated as the valedictorian of his class. With 13 years of extensive experience in digital marketing, Oucema has demonstrated expertise in all facets of the field, from strategic planning to hands-on implementation.

Since 2013, he has been a key player at Access Groupe, managing a diverse portfolio of clients across various sectors, including mobile operators, insurance, banking, FMCG, and retail. His comprehensive approach to digital marketing has significantly contributed to the success of numerous campaigns and projects. Additionally, Oucema has considerable experience with foreign markets, particularly in Mauritania and other African regions, enhancing his ability to navigate and excel in diverse business environments.

In 2021, Oucema took on the role of Chief Operating Officer at Red Pepper Agency, a subsidiary of Access Groupe. In this position, he oversees the daily business operations of the company, working closely with department heads and supervisors to ensure seamless support for the day-to-day activities of employees. His leadership and strategic insight have been instrumental in driving the agency's growth and operational efficiency.