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Business etiquette in Brazil

Julien

Hello everybody,

As you know, professional habits may differ from one country to another. In order to help newly arrived expats better understand their new professional environment in Brazil, we warmly encourage you to share information and insights about the do’s and don’ts in the workplace.

For instance, are there office manners? How do you greet your co-workers? Do you greet your management differently? Is there a dress code? Particular rules to observe? Maybe a professional body language?

On another level, what is key for a successful professional meeting? Are there any steps to follow? How do you a start a negotiation?

In other words, what are the most important things to know for a successful professional integration in Brazil?

Thank you in advance for sharing your experience!

Julien

See also

Job offers in BrazilThe Brazilian labour marketFinding a job in BrazilInvest in BrazilWorking in Curitiba
James

Regarding dress code, that depends totally on the location and the business sector one works in. For example in São Paulo (capital), business dress is much more formal than in the rest of the country. Suits and ties are common dress for men. Business suits or  short-sleved dresses are the norm for most women in the workplace.

In Rio, depending on the business it's pretty much the same as in São Paulo.

In the rest of Brazil the dress code is far more relaxed, short-sleved dress shirts, or polo shirts, no tie and casual slacks are the norm for men.  Blouse and slacks or short-sleved dresses for women.

Brazilians, are generally rather 'kissy-huggy' people in social situations, but that does not extend to the workplace in most cases. On the job a simple handshake is the generally accepted norm.

When meeting someone for the first time, at a meeting for example, small talk is routine. Brazilians however, will ask questions that most of us expats would consider to be extremely personal in nature. You're under no obligation to respond to such questions, politely ignore them if they make you feel uncomfortable, or just give a vague answer.

Exchanging business gifts is customary when meeting new clients, associates, etc. They are usually not exchanged on the first visit. Generally they're exchanged at the end of negotiations so you can take a bit of time to learn your host's likes and dislikes. Gifts should not be expensive, as this may cause embarrassment or be seen as an attempt to gain favors.

Unlike in many other countries, you don't usually exchange business cards here unless of course there is a need to contact each other in the future.

Business breakfasts are completely unheard of here, lunch meetings are common. It's also uncommon that executives would entertain business associates at home. If they do, flowers or a bottle of quality wine or liquor are appropriate gifts for the hosts.

Cheers,
James
expat.com Experts Team

spanishpete

A business meeting with a politician, would one million "Real" be a good gift, or would that not be enough

JohnC

I would have to second that exactly as you stated James.  The dress is for most part is normal business attire with the exception of Manaus. Here for most part polo shirts without a tie or a plain short sleeve shirt again without a tie. The reason being Manaus is hot and muggy most of the time so why would you ever consider wearing a long sleeve shirt and tie in the humidity and heat here.

As for shoes sandals are not business attire but some  tennis shoes are OK, but only if not in loud colors like neon green, orange etc. For instance such shoes would be inappropriate. However a Black, Brown or Grey leather tennis style shoe would be OK.  To be safe wear a standard leather loafer shoe or better yet a standard oxford with socks.  One thing to avoid is shirts with a high polyester content these shirts though cheap don't breath well and unless you want to roast in your shirt wear one and enjoy your own private sauna.

For non business informal wear I like my Cotton T-shirt  and often wear one under a thin dress shirt to avoid wet spots on the shirt itself