Marketing in China
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Well, with very little information. Generally if you want to promote on WeChat you'll need an official account. But you can always look for business by spamming in groups 
Or you can add a lot of friend and use your moments to advertise your self I don't recommend any of these but like I said I don't know anything about what you want to actually do business with in China.
As for other social media, there really is only Weibo China has the illusion of having a lot of social media but really comes down to WeChat, and Sina Weibo, and maybe stuff like Little Red Book. There are other ones but they are not nearly as popular.
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