Business name

Regime do Registo Nacional de Pessoas Colectivas
Artigo 33.º - Princípio da novidade

https://dre.pt/web/guest/legislacao-con … oma/indice

...
3 - Não são admitidas denominações constituídas exclusivamente por vocábulos de uso corrente que permitam identificar ou se relacionem com actividade, técnica ou produto, bem como topónimos e qualquer indicação de proveniência geográfica.

....

I.e., "exclusively"

_________

Thus:

You can have the word Algarve in the company name:
Eg.

https://empresite.jornaldenegocios.pt/A … BISPO.htmlhttps://empresite.jornaldenegocios.pt/ALGARVE-GO.htmlhttps://empresite.jornaldenegocios.pt/A … AWAYS.htmlhttps://empresite.jornaldenegocios.pt/A … -FOOD.htmlhttps://empresite.jornaldenegocios.pt/A … WORLD.htmlhttps://empresite.jornaldenegocios.pt/A … CLUBE.html

(...)

You can have the activity (Audiologia, Audiometria, Oftalmologia, ....) in the company name:
Eg.

https://empresite.jornaldenegocios.pt/V … GITAL.htmlhttps://empresite.jornaldenegocios.pt/P … LOGIA.htmlhttps://empresite.jornaldenegocios.pt/V … ETRIA.htmlhttps://empresite.jornaldenegocios.pt/F … DICOS.html


You can have the word Algarve in the company website:
Eg.

http://algarvewaterworld.com/https://www.algarvegetaways.com/https://www.algarvefinefoods.com/
....

Hotels:
https://www.algarve.epic.sanahotels.com/https://www.walgarveresidences.com/
...
Real Estate Agency:
https://www.algarveimobiliaria.com/https://www.algarverealestate.com/https://www.algarve-retreats.com/
...
Formula 1 Racing circuit:
https://autodromodoalgarve.com/
...
German Architect
https://algarve-architecture.com/
...
Tips for Expats:
https://www.myguidealgarve.com/

(...)

JohnnyPT You need need to write an Expat Book 

Search for Existing Company Names:

https://eportugal.gov.pt/RegistoOnline/ … ICONF.aspx

If the similarity score between your chosen name and those that already exist is less than 85% the business name may be viable for approval.

It is not allowed names like: Algarve Audiology, Audiologia do Algarve, Audiology Clinic

You must have another name(s) that distinguishes you and that does not have, exclusively, activity + region names

You can use names in English.
The advantage is that it is easily recognised by the expat market. The disadvantage is that it is difficult for the portuguese target market to easily understand and pronounce.

_______

How to choose the legal form of establishment of your company: private companies vs. collective companies:

https://eportugal.gov.pt/inicio/espaco- … ua-empresa

Thank you! I appreciate the information.

Johnnypt-Would you be able to clarify this, because it did not seem like it fit with what you said.

I believe you said that the business name could NOT be exclusively: 1-the location, and 2-the type of business.

One of the sample links you gave was "Algarve Real Estate."

That is literally exactly what I thought you said they could NOT name the business.

What am I missing?

(and thanks for posting further info. Helpful

@Likej, Your question is relevant and thank you for posting it. The company's legal name and the website name are different issues. The rules for establishing the company's legal name are defined here:

https://dre.pt/web/guest/legislacao-con … oma/indice

The internet domain's name can be whatever you want, as long as it is available.  In this example you have mentioned, they have chosen to use a more commercial name, both in English and in Portuguese for the names of the 2 websites they own:

https://www.algarverealestate.com/contacts/https://www.algarveimobiliaria.com/contactos/

but the company is the same,
company's legal name = ARE- mediação imobiliária, lda