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First of all you could offer all members on expat forum free beer, that way the place will always look crowded. Therefore more customers will want to come inside 
You can thank me later.
Wadey
I did that at my pub in china, offered all 500 of my factory workers a free beer allowance for 2 months so they would fill it out 
I also had office staff billeted upstairs instead of the dorms. It worked
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